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Please read core readings *Anderson, C. (2009). The Longer Long Tail: How Endless Choice is Creating Unlimited Demand. London: Random House Business. *Anderson, C. (2010). Free: The Future of a Radical Price. London: Random House. Avgerou, C., Mansell, R. Quah,…

Macro environment – PEST analysis Industry Environment Porter’s Model of Five Forces is one of the most versatile frameworks for analyzing the industry (or operating) external environment. Employed by a variety of academics and business practitioners for more than three…