ESSAY ANSWERS

CASE 2: BOCA TO BEIJING: THE RISE AND FALL OF IBM’s PERSONAL COMPUTER BUSINESS The company that would become IBM was incorporated in 1911 as the Computing-Tabulation-Recording Company (CTR). The origins of the company can, however, be traced back to…

CASE 3: A GRINGO MANAGER IN MEXICO Ted Dorman was looking forward to his new assignment as plant manager at a newly formed American-Mexican joint venture in Guadalajara, Mexico. The American company, Sterling Metal, produced hardware and decorative fixtures for…