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You work in an advertising firm, and your company has secured a project to design an advertisement for a budget airline, SCOOSH Pte Ltd. A design team has been established to tackle this design project for SCOOSH.
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You have been appointed as the leader of this diverse workgroup. Your team members vary in terms of their gender (male/female), age (Millennials to Generation X), nationality (Singaporeans vs non-Singaporeans) and specialization (business, arts, psychology etc.). Furthermore, they are working together for the very first time on a design project like this.
Based on empirical research on workgroup diversity (e.g., Milliken, Bartel & Kurtzberg, 2003), examine and recommend how you can harness the creative potential in your team to come up with an advertisement for SCOOSH, while avoiding the perils and pitfalls of working in a diverse workgroup.
Recommended/suggested readings:
Relevant articles in the psychological literature (e.g., Journal of Creative Behaviour, Creativity Research Journal etc.) which are related to the above question
~1000 words
