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You run the local market in Boston for Uber. Your market has been successful in adopting UberPool, UberX and your black car services. UberPOOL, however, is starting to cannibalize your UberX customers (they basically target the same market), thus, your ability to charge people more has decreased.
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Here is what I want you to do:
1. Define the markets for these various services and justify why they are the best targets for these particular offerings.
2. Explain how you will reposition UberPOOL to be a financial success without eating into UberX’s share of the market without changing the service. You should make sure and address product, price, place and promotion in your answer.
3. With your new offering, identify your three main competitors and how they compete with you.
