Which software-development methodology would be best if an organization needed to develop a software tool for a small group of users in the marketing department? Why

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Which software-development methodology would be best if an organization needed to develop a software tool for a small group of users in the marketing department? Why?
Which implementation methodology should they use? Why?
Give an example of a company who uses specific software for marketing.
Write a two-page APA paper, using research-based responses.

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