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Watch the fifteen-minute video on the marketing concepts of “Chick-fil-A”
.
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Then write a 3-page paper (APA 6 format) answering the following four questions:
1) What types of marketing strategies is Chick-fil-A following?;
2) How would you describe Chick-fil-A’s positioning strategy?;
3) Is Sunday closing a competitive advantage for Chick-fil-A? Explain your answer;
and
4) Should other retailers consider closing on Sunday? Why? Why not?
Note: Make sure t utilize the marketing concepts that would be learned in a Intro. to Marketing course.
Preferably the book, “Basic Marketing: A Marketing Strategy Planning Approach” by W.D. Perreault, J.P. Cannon, & E. J. McCarthy (17th ed.).
