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Explain how a region analysis is done for venturing a product globally.
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First of all the macro environment of the region will be studied. It will involve the study of following factors:
Economic Factor: One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income.
Technological Forces:
Impact of following factors:
Efficiency of infrastructure, including roads, ports airports, rolling stock, hospitals, education, healthcare, communication, etc.
Industrial productivity
Political Legal regulations: One should also be aware of foreign trade regulations, attitude towards foreign companies as Pfizer wants to aspire to be a multinational company. It has to consider following factors:
- Political climate – amount of government activity
- Political stability and risk
- Government debt
- Budget deficit or surplus
- Corporate and personal tax laws
- Other economic laws
Societal Trends:
Demographic factors such as:
o population size and distribution
o age distribution
o education levels
o income levels
o ethnic origins
o religious affiliations
- Attitudes towards:
o materialism, capitalism, free enterprise
o …
