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Using Exhibit 2-6 (page 63 in the text) as an example, develop a “stakeholder map” for a health care organization in your metropolitan area or state. On this map show the important health care organizations and indicate what impact they may have on the industry.
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The stakeholder map may be in the form of a diagram as shown in Exhibit 2-6. Some stakeholder maps show the relationship of the stakeholder to the organization with a plus sign (for a positive relationship) or a minus sign (for a negative relationship). However, many organizations may be both positive and negative in different circumstances. For a discussion of physician stakeholders and an example of a stakeholder map see Linda E. Swayne, Peter M. Ginter, and W. Jack Duncan, The Physician Strategist: Setting a Strategic Direction for Your Practice (Chicago: Irwin Professional Publishing, 1996). For a hospital stakeholder map see Myron D. Fottler, John D. Blair, Carlton J. Whitehead, Michael D. Laus, and G. T. Savage, “Assessing Key Stakeholders: Who Matters to Hospitals and Why?” Hospital & Health Services Administration 34, no. 4 (1989).
As an alternative to a diagram, a simple table may be developed showing the stakeholder, general purpose or mission of the stakeholder, and the nature of the relationship of the stakeholder to the organizatio
