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To define organizational development tools as they relate to the process of altering, accelerating, and sustaining changes in corporate culture.
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2. To illustrate through multiple examples the importance of active and enthusiastic involvement of leadership through out the cultural shift.
Placement in the Course:
This case has multiple teaching objectives: (1) to convey the lengthy processes involved in shifting a corporate culture, especially a company segmented into large and
independent business units like MECK Insurance, (2) to impress upon the reader the key factors of success involved in organizational change: leader participation,
defining a common and clear purpose for your organization, setting clearly defined goals based on your defined and shared vision, (3) to highlight the importance of
genuinely involving employees from every level of the organization in the transformation.
