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The conference has come to an end. Your complete Strategic Marketing Plan is now due to the manager. Develop a strategic marketing plan. Analyze the appropriate marketing strategies to apply at each stage of the product life cycle. Elaborate on the challenges a company faces in developing new products in today’s global economy. Add the following components to create your final plan:
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Objectives & Mission Statement
Customer Targets
Competitor Targets
Product/Service Features
Core Strategy
Marketing Mix: Communications & Promotion
IMC approach
With focus on the following:
- Pricing
- Product Policy
- Channels of Distribution
- Customer Relationship Management
