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Student Groups are required to write a review on their portion of books. Each review and presentation may be made as per following format:
? Name of Book and Author,
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? Gist of arguments (thesis) presented
? Students Own Comments and new ideas
? Conclusion ? Please see the attached download of this assignment file. You can also directly download @ http://www.strategy-business.com/media/file/00223_2013_Best_Business_Books.pdf
Dear writer,
the above given information for my required review.. please write about globalization from the reference below :-
- Nirmalya Kumar and Jan-Benedict
E.M. Steenkamp, “Brand Breakout:
How Emerging Market Brands Will
Go Global” (Palgrave Macmillan, 2013)
- Seung Ho Park, Nan Zhou, and Gerardo
R. Ungson, “Rough Diamonds: The Four
Traits of Successful Breakout Firms in
BRIC Countries” (Jossey-Bass, 2013) - Christopher M. Schroeder, “Startup
Rising: The Entrepreneurial Revolution
Remaking the Middle East”
(Palgrave Macmillan, 2013)
