Strategic Marketing Plan: Environmental Analysis Week 2

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Strategic Marketing Plan: Environmental Analysis Week 2

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Choose a product for an environmental analysis.

Research an environmental analysis for your selected product.

Write a 1,250- to 1,600-word paper in which you include a descriptive analysis of the following:

• The product
• Main features of the product
• Major benefits received by those using the product (How is it innovative?)
• Current branding strategies
• A description of pricing used at distribution levels and consumer levels
• Target market
• Demographic or psychographic profile
• Identification of the overall market size
• Distribution: the plan for distribution
• Competitors
• A definition of
• Competition
• Current market share
• Competitive marketing strategies
• Product attributes
• Promotion
• Pricing
• Services offered
• Distribution network
• Discussion of strengths, weaknesses, and competitive trends
• Financial analysis
• Overall industry sales and market shares by segment and geographical region
• Profitability analysis including projected revenues and expenses
• Other factors, including:
• Trends
• Events
• External conditions that may affect the product launch:
• Social
• Cultural
• Demographic
• Economic
• Technological
• Political
• Legal
• Regulatory
• Ethical factors consideredFormat your paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment.

Strategic Marketing Plan: Environmental Analysis Week 2 (due 10/5)

Choose a product for an environmental analysis.

Research an environmental analysis for your selected product.

Write a 1,250- to 1,600-word paper in which you include a descriptive analysis of the following:

• The product
• Main features of the product
• Major benefits received by those using the product (How is it innovative?)
• Current branding strategies
• A description of pricing used at distribution levels and consumer levels
• Target market
• Demographic or psychographic profile
• Identification of the overall market size
• Distribution: the plan for distribution
• Competitors
• A definition of
• Competition
• Current market share
• Competitive marketing strategies
• Product attributes
• Promotion
• Pricing
• Services offered
• Distribution network
• Discussion of strengths, weaknesses, and competitive trends
• Financial analysis
• Overall industry sales and market shares by segment and geographical region
• Profitability analysis including projected revenues and expenses
• Other factors, including:
• Trends
• Events
• External conditions that may affect the product launch:
• Social
• Cultural
• Demographic
• Economic
• Technological
• Political
• Legal
• Regulatory
• Ethical factors consideredFormat your paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment.