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The practice of caring for the “image” of a firm is sometimes referred to as reputation management. In your own words, explain the concept of ‘reputation management’ and discuss the controversies associated with publicizing corporate good deeds
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https://brainmass.com/business/business-management/reputation-management-controversies-242266
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Reputation management is a way of dealing with the real causes of problems and it offers solutions while setting processes in motion and monitors the progress toward the solutions. Reputation management is not the same as branding or imaging a company or product, instead it can be viewed as a way of showing where a company is coming from and where it is aiming to get. It is not public relations or marketing, but deals with …
