the bulk of the book adopts ‘no externalities’ as its default assumption. Serious
consideration of externalities reappears only in a chapter towards the end.’
If students get this far, they have spent the bulk of the course admiring the
works of the invisible hand. It would be easy to get the impression that external
ities are of peripheral, not central, importance. This would be the case if external
effects were not significant or if governments address them adequately.
In reality, externalities are pervasive and of great practical importance. Every
year, they cost millions of people their lives. They threaten to malce the planet
uninhabitable for many species, perhaps eventually including our own. They are
involved in everyone’s consumption decisions every day. They even contribute
to the instability of the financial system. The no-externalities default model of
the textbooks invites us to forget these simple facts.
Many of the biggest externalities are also remarkably hard to deal with through
collective action. It would be easy to get the impression from the textboolcs that
well-informed economists determine what government policy should be to coun
teract externalities, and that benevolent politicians then implement it. Is this
what happens in practice? The textboolcs don’t say because, for the most part,
they don’t deal adequately with how government policy is actually determined.
Colander et al. (2006: 130) is a rare exception, remarking ‘that government often
has difficulty dealing with externalities’ because ‘government is an institution
that reflects, and is often guided by, politics and vested interests’.
As we’ve argued in Chapter 5, business power combined with the rational
ignorance of the public often plays a central role in shaping public policy, and
that sensitive topic is off limits. As a result, the textbooks give the misleading
impression that externalities are minor blots on the landscape that could be (and
perhaps are being) dealt with by a smattering of Pigouvian taxes and subsidies
and, where needed, the creation of property rights.
2.1 Externalities in reality
Let’s briefly consider some actual externalities to support our contention that
they deserve a central place in the analysis of the modern economy. At the same
time, we consider whether these externalities can ‘easily be put right’ in light
of the realities of power and information in the societies involved.
Greenhouse gas emissions
‘No snowflake in an avalanche ever feels responsible.’ StanislawJerzy Lec (1968: 9)
The production of virtually every good or service uses, directly or indirectly, the
energy from fossil fuels and results in greenhouse gas (GHG) emissions. These
‘emissions are externalities and represent the biggest market failure the world
has seen’, writes Nicholas Stern (2008: i), author of The Economics of Climate
Change: The Stern Review (2007). He explains that
154
people around the world are
rent emissions will have poten
scientific evidence on the pote
in the recent Intergovernment
ment Report. (2008: 1—2)
The potential consequences of
What is at stake is the habitab
change that, perhaps radically.
A source of increasing con
in climate have happened in t
increasing concentrations of GI
centrations spiral upwards, cre
68—73). This could happen if,
currently trapped in permafro
climate changes are particular
expected by 2050 seems likel
(Thomas et al. 2004).
Improved understanding c
melt has led to growing conc
levels. Climatologist David Ar
usual’ could result in an event
2009: 141).
Despite this, even by the m
to prominence, many textboc
did tucked it away at the bad
adequately dealt with? Hardi:
the 1992 United Nations Fr
into effect in 2005. It has a
reductions in expected emiss
The climate change exter
make it particularly difficult
making procrastination tern
ordinated action. Individual
actions. finally, internalizing
emissions with the aim of g
Naturally, corporations with
action to protect their share]
Aside from the crude me
as-usual lobby also rents ‘cli
tanlcs’ to give the policy of ir
create an impression of cont
people around the world are already suffering from past emissions, and cur
rent emissions will have potentially catastrophic impacts in the future … The
scientific evidence on the potential risks is now overwhelming, as demonstrated
in the recent Intergovernmental Panel on Climate Change (IPCC) Fourth Assess
ment Report. (2008: 1—2)
The potential consequences of climate change are wide ranging and complex.
What is at stake is the habitability of the planet. We have learned that we can
change that, perhaps radically.2
A source of increasing concern is the understanding that abrupt changes
in climate have happened in the past and could happen again, particularly if
increasing concentrations of GHGs set up a positive feedback loop in which con
centrations spiral upwards, creating a ‘runaway greenhouse effect’ (Strom 2007:
68—73). This could happen if, for example, substantial amounts of methane,
currently trapped in permafrost or in the oceans, were to be released. Rapid
climate changes are particularly difficult to adapt to, Even the climate change
expected by 2050 seems likely to result in significant extinctions of species
(Thomas et al. 2004).
Improved tinderstanding of the rapidity with which large ice sheets can
melt has led to growing concern about the potential for a rapid rise in sea
levels. Climatologist David Archer thinks that a continuation of ‘business-as-
usual’ could result in an eventual rise in sea levels of about fifty metres (Archer
2009: 141).
Despite this, even by the mid-2000s, almost twenty years after the issue rose
to prominence, many textbooks barely mentioned the subject and those that
did tucked it away at the back of the book.3 Is this because the issue has been
adequately dealt with? Hardly. The Kyoto Protocol, negotiated in 1997 under
the 1992 United Nations Framework Convention on Climate Change, came
into effect in 2005. It has achieved neither global emissions reductions nor
reductions in expected emissions growth (Tickell 2008: 2).
The climate change externality has a combination of characteristics that
make it particularly difficult to address. Its effects come with a long time lag,
making procrastination tempting. It’s also a global problem, requiring co
ordinated action. Individual countries will be tempted to free-ride on others’
actions. Finally, internalizing the externality will require somehow pricing GHG
emissions with the aim of greatly reducing the long-term use of fossil fuels.
Naturally, corporations with a vested interest in business-as-usual have taken
action to protect their shareholders’ interests.
Aside from the crude measure of simply renting politicians, the business-
as-usual lobby also tents ‘climate change sceptics’ and ftinds so-called ‘think
tanks’ to give the policy of inaction some intellectual cover. Their strategy is to
create an impression of controversy over the science, the same strategy that was
m
>
CD
D)
CD
ts default assumption. Serious
a chapter towards the end.’
ilk of the course admiring the
t the impression that external
is would be the case if external
idress them adequately.
at practical importance. Every
y threaten to make the planet
Ily including our own. They are
very day. They even contribute
-externalities default model of
acts.
•kably hard to deal with through
ession from the textbooks that
ment policy should be to coun
ans then implement it. Is this
ay because, for the most part,
policy is actually determined.
iarking ‘that government often
‘government is an institution
I vested interests’.
r combined with the rational
in shaping public policy, and
textbooks give the misleading
e landscape that could be (and
Pigouvian taxes and subsidies
-its.
to support our contention that
modern economy. At the same
in ‘easily be put right’ in light
societies involved.
)le.’ StanislawJerzy Lee (1968: 9)
uses, directly or indirectly, the
;e gas (GHG) emissions. These
ggest market failure the world
r of The Economics of Climate
155
used successfully for so long by the tobacco industry and its public relations
advisers, as we saw in Chapter 5•4 As a consultant to the US Republican Party
wrote in 2002, ‘Should the public come to believe that the scientific issues are
settled, their views about global warming will change accordingly. Therefore
you need to continue to make the lack of scientific certainty a primary issue’
(Gelbspan 2004: 41).
‘There will always be uncertainty in understanding a system as complex
as the world’s climate,’ a joint statement by eleven national academies of
science explained, adding that ‘the scientific understanding of climate change
is now sufficiently clear to justify nations taking prompt action’ (Joint Science
Academies 2005). But the national academies and the thousands of scientists
engaged in research on these questions are perpetrating a ‘hoax’ and peddling
‘junk science’, according to the propagandists who find the more subtle strategy
of emphasizing uncertainty too tame for their taste.6
The campaign can claim some success both with politicians and the public.
For example, in Australia, a ‘senior figure’ in the former government of John
Howard said that there was ‘an understanding in cabinet that all the science
is crap’ (McKnight 200$).
Public opinion polls can produce a wide variety of results, depending on the
question asked and the context, but as of April 200$ a poll in the United States
found that less than half the population believed that there was ‘solid evidence’
of global warming caused by human activity. One in five did not believe there
was solid evidence of global warming at all. The issue ranked at the bottom of
the public’s policy priorities (Pew Research Center 200$).
In Britain, a 200$ 1)011 found ‘the majority of the British public is still not
convinced that climate change is caused by humans’ (Jowit 200$), although the
previous year 62 per cent agreed that ‘man-made global warming is threatening
the planet’, while 25 per cent disagreed (Angus Reid Global Monitor 2008).
Industry’s efforts to distort public perceptions iive been exposed and are
slowly becoming an embarrassment. The Royal Society accused Exxon-Mobil of
giving nearly $3 million to thirty-nine climate-denial groups in 2005. In 200$,
in the wake of a shareholder revolt(!), Exxon-Mobil ‘announced that it would
cease funding nine groups that had fuelled a global campaign to deny climate
change’ (McKnight 2008).
Economists’ debate about what action to take on climate change has centred
on the comparison of the costs of taking action against the long-term benefits.
Largely unnoticed is that the costs in well-being of any ensuing reduction in
real consumption are exaggerated by the textbook insistence that well-being
depends solely on absolute consumption levels. We saw in Chapter 4 the idea
of rapid adaption to new circumstances and of the importance of relative con
sumption in determining well-being. Canadian economist Pierre Fortin makes
a telling point:
156
It must be recogviizecl that ti
matter, but in a negative sense:
and global environment, demr
in the long run. The view that
the quality of the environment
economic systems) deteriorate
tions for growth policy. (2005:
restion for your profes
failure the world has se
deserve more than a pass:
textbook?
Positional externalities in COflS
‘I have Traxtar and you don’t.’
As Fortin notes, people’s asse
in part on what other people h
ample, then you won’t feel the
one and you don’t. The same t
houses, cars, clothing, jewelle
What others in society havc
terms it (1997). That frame c
affected by it and the effect
that it has on others. Each p
of reference in small, subtle 1D
For example, suppose that y
a store window. Carried away,
will now judge their own cons
reference. If their shoes sudde
devalued them. Your extrava
their consumption levels relal
Frank calls these ‘position
in the same way that million
up in terms of air pollution.
in futile ‘expenditure arms i
relative consumption positiol
is that too few resources an
sumption isn’t easily observe
consume individually (going
friends) or consume collectivc
tdustry and its public relations
ant to the US Republican Party
ye that the scientific issues are
change accordingly. Therefore
tiflc certainty a primary issue’
standing a system as complex
eleven national academies of
tderstanding of climate change
prompt action’ (Joint Science
md the thousands of scientists
etrating a ‘hoax’ and peddling
o find the more subtle strategy
as te 6
vith politicians and the public.
ie former government of John
in cabinet that all the science
ty of results, depending on the
wo$ a poll in the United States
I that there was ‘solid evidence’
tie in five did not believe there
issue ranked at the bottom of
ter 2008).
f the British public is still not
ans’ (Jowit 2008), although the
global warming is threatening
Reid Global Monitor 2008).
1s hive been exposed and are
ociety accused Exxon-Mobil of
enial groups in 2005. In 2008,
obil ‘announced that it would
)bal campaign to deny climate
on climate change has centred
igainst the long-term benefits.
of any ensuing reduction in
)ok insistence that well-being
We saw in Chapter the idea
he importance of relative con
conomist Pierre Fortin makes
it must be recognized that the absolute level of production continues to
matter, but in a negative sense: by making more and more demands on the local
and global environment, demands which have the potential to reduce well-being
in the long run. The view that well-being is linked to relative income, whereas
the quality of the environment (and hence the long-term sustainability of
economic systems) deteriorates with absolute income growth, has stark implica
tions for growth policy. (2005: 4)
m
m
Question for your professor: Doesn’ t the ‘biggest market
failure the world has seen’ (as Professor Stern puts it)
deserve more than a passing mention towards the end of the
textbook?
Positional externalities in consumption
‘I have Traxtar and you don’t.’ from a Reebok advertisement7
As Fortin notes, people’s assessment of their own material situation depends
in part on what other people have. If few people have their own vehicle, for ex
ample, then you won’t feel the lack of one nearly as much as if everyone else has
one and you don’t. The same thing holds for other visible consumption goods:
houses, cars, clothing, jewellery, furnishings and appliances, and so on.
What others in society have sets your ‘frame of reference’, as Robert Frank
terms it (1997). That frame of reference is itself a public good: everyone is
affected by it and the effect on one person does not detract from the effect
that it has on others. Each person’s consumption decisions affect the frame
of reference in small, subtle but real ways.
For example, suppose that you notice a beautiful pair of $300 Italian shoes in
a store window. Carried away, you buy them. Everyone who notices your shoes
will now jtidge their own consumption standards by a slightly altered frame of
reference. If their shoes suddenly look second rate beside yours, your purchase
devalued them. Your extravagance created a negative externality by lowering
their consumption levels relative to yours.
Frank calls these ‘positional externalities’; their cumulative effect adds up
in the same way that millions of people driving a few more kilometres adds
up in terms of air pollution. This results in people systematically engaging
in futile ‘expenditure arms races’ on those goods that most enhance their
relative consumption position (Schor 1992, 1998). The other side of the coin
is that too few resources are devoted to ‘non-positional’ goods whose con
sumption isn’t easily observed by others. These include things we produce and
consume individually (going for a walk, taking more holidays, socializing with
friends) or consume collectively (public libraries, roads, parks). Thus positional
157
I
on $14,000 Hermes Kelly alligal
spending by lower-income famil
people to enguge in untaxed cot
time with friends and family, gc
these activities have been reduc
Frank asks ‘If this tax is suet
(ibid.: 225). He attributes this to
higher tax rates on the rich will
such a policy actually being a
have to be explained in ten-sec
Other forms of collective act
externalities. If spending to k
excessively long hours, increas
Business owners, however, ha’
and-spend. As the American a
‘Power concedes nothing with
the European Union, where s
and unions organize a large p
minimum of four weeks of paid
five or six weeks (European Uni
unions are weak and the very’
entitled to no weeks of paid I
no paid holidays of any kind
Air pollution
Questions for your prof
exist? If so, why doesn
‘Unfortunately, the will of oi
difference of corporate polli
our people through air poflu
The burning of fossil fuels cr
oxides, hydrocarbons and fin
lutants and other pollutants
the interior of the lungs and
illnesses and lung cancers (D
cities gets a lot of attention, e
through public pressure) in
substantial numbers of peopi
for many more. About two n
© Andy Singer
externalities distort the entire pattern of consumption, lowering everyone’s
well-being.
This unhappy result is ruled out by the standard textbook assumption that
individual well-being depends only on absolute, not relative, consumption.8
The problem with this default model is that (as Franic puts it) it ‘is inconsistent
with our best theoretical understanding of the origins and functions of human
motivations; and it is flatly at odds with extensive direct and indirect empirical
evidence regarding the nature of utility’ (2005a: 141).
Conspicuous consumption can be reined in only by collective action. Frank
(1999: 2;1—26) has argued that progressive taxes on annual consumption spend
ing are the most effective toot to correct this externality. Under such a scheme,
people would be able to deduct from taxable income all savings placed in regis
tered accounts.9 Because income equals consumption plus saving, the tax base is
annual consumption spending. The extra tax paid per dollar of spending would
rise with an individual’s total annual consumption spending; Frank suggests top
marginal tax rates of 70 per cent or so. This would make the tax ‘progressive’ in
the sense that total tax paid as a share of a person’s income would be higher
for higher-income persons.’° He writes:
If a progressive consumption tax is to curb the waste that springs from excessive
spending on conspicuous consumption, its rates at the highest levels must be
sufficiently steep to provide meaningful incentives for people atop the consump
tion pyramid. for unless their spending changes, the spending of those just
below them is unlikely to change either, and so on all the way down. (Ibid.: 216)
Because the tax would collect more from higher-income households and
less from lower-income households than the current US tax system, it would
reduce total spending on conspicuous consumption goods. Some spending
158
on $14,000 Hermes Kelly alligator handbags would be replaced by increased
spending by lower-income families on real necessities. It would also encourage
people to engage in untaxed consumption: working less to spend more leisure
time with friends and family, going for a walk or reading a library book. All of
these activities have been reduced by the wasteful consumption arms race.
Frank asks ‘If this tax is such a great idea, why don’t we already have one?’
(ibid.: 225). He attributes this to the widespread, and false, belief that imposing
higher tax rates on the rich will cripple the economy. He’s not optimistic about
such a policy actually being adopted when political programmes apparently
have to be explained in ten-second sound bites.
Other forms of collective action can also help to address these consumption
externalities. If spending to keep up with the Joneses leads people to work
excessively long hours, increases in legislated minimum holidays could help.
Business owners, however, have an interest in promoting the cycle of work-
and-spend. As the American abolitionist Frederick Douglass famously put it:
‘Power concedes nothing without demand. It never did and it never will.’ In
the European Union, where social democratic parties have long been strong
and unions organize a large part of the labour force, people are entitled to a
minimum of four weeks of paid leave per year, although some countries legislate
ave or six weeks (European Union 1993). In the United States, in contrast, where
unions are weak and the very wealthy have disproportionate power, people are
entitled to no weeks of paid leave, and about a quarter of the workforce has
no paid holidays of any kind (Ray and Schmitt 2007).
Questions for your professor: Do consumption externalities
exist? If so, why doesn’ t the textbook mention them?
Air polltttion
‘Unfortunately, the will of our elected officials to curb air pollution and the in
difference of corporate polluters to the silent cumulative violence they inflict on
our people through air pollution persists.’ Ralph Nader (2004b: 168)
The burning of fossil fuels creates carbon monoxide, sulphur dioxide, nitrogen
oxides, hydrocarbons and fine particulate matter. Breathing these invisible pol
lutants and other pollutants that form from them (such as ozone) damages
the interior of the lungs and directly influences respiratory and cardiovascular
illnesses and lung cancers (Davis 2002: 70). While the thick smog in big Chinese
cities gets a lot of attention, even the much lower levels of particulates (achieved
through public pressure) in the world’s wealthiest countries are still killing
substantial numbers of people and causing breathing problems, such as asthma,
for many more. About two million people die prematurely every year from the
‘1,
x
z
m
‘I,
Sumption, lowering everyone’s
dard textbook assumption that
te, not relative, consumption.8
Frank puts it) it ‘is inconsistent
)rigins and functions of human
ye direct and indirect empirical
141).
only by collective action. Frank
on annual consumption spend
ternality. Under such a scheme,
tome all savings placed in regis
ption plus saving, the tax base is
Id per dollar of spending would
n spending; Frank suggests top
id make the tax ‘progressive’ in
son’s income would be higher
vaste that springs from excessive
s at the highest levels must be
ies for people atop the consump
;, the spending of those just
on all the way down. (Ibid.: 216)
igher-income households and
Lirrent US tax system, it wottld
nption goods. Some spending
159
effects of air pollution, according to the World Health Organization (2oo$b).
About 650,000 of these deaths occur in China, more than 500,000 in India
and more than 40,000 in the United States (Platt 2007). Recently, the Canadian
Medical Association (2008) published a report claiming that 21,000 Canadians
will die in 2008 as a result of air pollution.11
Major emitters, particularly utilities with coal-fired power plants, adopted
the usual strategy of arguing that the links between emissions and death rates
are unclear, but the evidence is now conclusive (Pianin 2002). Since the birth
of the modern environmental movement in the ig6os, significant progress has
been made in reducing these (and other) air pollutants (notably lead), but at
the same time, new ones have emerged.
To give just one example, polybrominated diphenyl ethers (PBDEs) are a
class of chemicals used as flame retardants in such things as furniture, mat
tresses, electronics and textiles, and were introduced, ironically, in response to
flammability regulations intended to protect consumers. They are structurally
similar to the widely banned polychlorinated biphenyls (PCBs) and, like PCBs,
are persistent pollutants that accumulate in the body. In rats, PBDE5 affect the
regulation of calcium in neurons, disrupt thyroid hormonal secretions, and fetal
exposure leads to hyperactivity after birth (Coburn et al. 2008).
PBDEs are found in household dust and, in Canadian tests, in everyday
foods such as dairy products, beef, pork and fish (Picard 2005). American and
Canadian women’s breast milk contains concentrations more than forty times
higher than those in Sweden, and the levels are rising rapidly, doubling every
few years, according to one estimate (Betts 2001). With babies among the most
vulnerable, the long-term consequences of this cannot be good.
These are only one group among many industrial chemicals in our bodies
which interact in largely unknown ways. There are $,ooo chemicals registered
for use in the United States, of which fewer than 2 per cent have been tested
for carcinogenicity (Davis and Webster 2002: 25). Aside from the problem of
dealing with the complexities of different levels, duration and timing of exposure
to a mix of potentially harmful substances, researchers have no ‘control group’
with whom to compare the affected population because virtually everyone is
exposed (Davis 2007).
Workplace health and safety The world’s working-age population, currently
about 2,700 million, experiences about 1.9—2.3 million deaths per year related to
occupation, according to estimates of the International Labour Organization. Of
these at least ;.6 million are work-related diseases, including 6oo,ooo cancers,
which may take years or decades to develop (Takala 2003: 2).
Textbook economics rules out by assumption any externalities from worker
illness and death due to hazardous workplaces. With the assumption of perfect
information, it follows that workers demand and get higher wages in exchange
160
for exposure to added risk.’2 9
wages raise firms’ costs so tha
on their workers, internalizing
If this proves too costly, firms
the risks more cheaply.’3
In real workplaces, the reali
the hazards they face. Employe
Friedrich Engels, writing in 184
termed such behaviour ‘social r
under such conditions in whic
and so hurries them to the gra
Ignorance of risk and the ash
the lead, chemical and plastics
of this type of ‘social murde;
breathing asbestos fibres wer
lodged in the lung, they remair
thickening within the lung), Ia
lioma. The cancers emerge th
At risk are not just asbesto
their families, users of asbesi
building materials and asbes
ing countries, where protecti
existent, the asbestos cancer
been in the developed count
There are currently about
according to the World Health
will have caused between 5 a
the near future, which seem
developing countries (Brophy
While the industry knew 0
from workers and the public f
lated not only governments b
the World Health Organizatic
for a worldwide asbestos bar
With the bankruptcy of rn
demand and illness-related
national and international
Canadian government. Cana
tant producers and exporten
the industry is small (LaDm
for exposure to added risk.12 These so-called ‘compensating differentials’ in
wages raise firms’ costs so that on average firms pay for the costs they inflict
on their workers, internalizing these costs and thus ruling out any externality.
If this proves too costly, firms may find workers in other countries to accept
the risks more cheaply.13
In real workplaces, the reality is imperfect information; workers don’t know
the hazards they face. Employers, however, often know just what they’re doing.
Friedrich Engels, writing in 1845 on The Condition of the Working Class in England,
termed such behaviour ‘social murder’. He wrote that society ‘placed the workers
under such conditions in which they can neither retain health nor live long
and so hurries them to the grave before their time’ tEngels 1987 [1845]: 128).
Ignorance of risk and the asbestos holocaust There are many examples from
the lead, chemical and plastics industries, but probably the largest single cause
of this type of ‘social murder’ is exposure to asbestos. The fatal dangers of
breathing asbestos fibres were observed in the late nineteenth century. Once
lodged in the lung, they remain there permanently, causing asbestosis (a fibrous
thickening within the lung), larynx cancer and lung cancer, including mesothe
lioma. The cancers emerge decades after initial exposure (Michaels 2008: 13).
At risk are not just asbestos workers, but
their families, users of asbestos products, and the public as it is exposed to
building materials and asbestos in heating and ventilating systems. In develop
ing countries, where protection of workers and communities is scant to non
existent, the asbestos cancer epidemic may be even more devastating than it has
been in the developed countries. (LaDou 2004: 285)
There are currently about 100,000 cases of asbestos-related cancer a year,
according to the World Health Organization. According to one estimate, asbestos
will have caused between 5 and 10 million deaths, if exposures to it cease in
the near future, which seems unlikely because its use is increasing in some
developing countries (Brophy et al. 2007: 237).
While the industry knew of the dangers, it successfully kept the information
from workers and the public for decades. The industry also successfully manipu
lated not only governments but also the International Labour Organization and
the World Health Organization, both of which are now, however, finally calling
for a worldwide asbestos ban (LaDou 2004; Greenberg 2008).
With the bankruptcy of multinational asbestos companies, due to declining
demand and illness-related lawsuits, the single ‘most powerful opponent of
national and international efforts to ban asbestos around the world’ is the
Canadian government. Canada has long been one of the world’s most impor
tant producers and exporters of asbestos, although with about 1,500 workers,
the industry is small (LaDou 2004: 289). Chapter 5 sketched oitt the logic of
m
x
CD
-I
CD
VI
Health Organization (2008b).
more than 500,000 in India
2007). Recently, the Canadian
aiming that 21,000 Canadians
l-firecl power plants, adopted
en emissions and death rates
(Pianin 2002). Since the birth
196os, significant progress has
)llutants (notably lead), but at
liphenyl ethers (PBDEs) are a
such things as furniture, mat
need, ironically, in response to
nsumers. They are structurally
henyls (PCBs) and, like PCBs,
body. In rats, PBDEs affect the
hormonal secretions, and fetal
Lrn et al. 2008).
a Canadian tests, in everyday
h (Picard 2005). American and
trations more than forty times
rising rapidly, doubling every
). With babies among the most
cannot be good.
.strial chemicals in our bodies
tre 85,ooo chemicals registered
rn 2 per cent have been tested
5). Aside from the problem of
luration and timing of exposure
archers have no ‘control gloup’
because virtually everyone is
cing-age population, currently
illion deaths per year related to
ttional Labour Organization. Of
;es, including 600,ooo cancers,
kala 2003: 2).
i any externalities from worker
With the assumption of perfect
i get higher wages in exchange
161
how narrow interests can dominate public policy and this provides a classic
example. The Canadian government has ‘used its full influence in international
organizations to protect its export market for asbestos, and Canada has aggres
sively promoted the use of asbestos in developing countries’ (ibid.: 289). When
France banned the importation of asbestos and asbestos products, the Canadian
government challenged it in the World Trade Organization (without success).
When the European Union, which has banned asbestos and asbestos products,
tried to have chrysotile asbestos added to the UN’s Rotterdam Convention (which
requires countries importing toxic substances listed under the Convention to
give their prior and informed consent), the Canadian government successfully
blocked it (Greenberg 2008).
At home, despite the efforts of organizations like Ban Asbestos Canada, the
Canadian government remains ‘essentially alone among industrialized countries
in failing to acknowledge and act upon’ the increasing incidence of asbestos-
related cancers. It funds an industry lobby group, the Chrysotile Institute (Brophy
et al. 2007: 237). It advocates ‘controlled use’ of chrysotile asbestos while ignor
ing the fact that almost all Canadian asbestos is exported to developing countries
with weak to non-existent regulations. Canada currently exports about 250,000
metric tons of asbestos annually (Greenberg 2008). With about three cancer
deaths associated with every 170 tons of asbestos (Tossavainen 2004), these
exports should eventually result in about 4,400 deaths a year.
Choosing false beliefs Even if workers know there may be risks to their work,
will they evaluate them properly? The textbook model assumes that they will
and that appropriate compensation for the extra risk will result.
This won’t happen if workers experience what psychologists call ‘cognitive
dissonance’. People can choose their beliefs about the world, using information
selectively to reinforce a belief they would prefer to have (Akerlof and Dickens
1982). In this case, workers have to reconcile their view of themselves as smart
people who make the right choices with the actual job they choose. As a result,
they can believe their work is safer than it actually is. In this situation, there is
no reason to think that wages will, in reality, adequately compensate workers for
the risks they face, and thus internalize these costs in the firms’ decision-making
(Purse 2003). Another idea, leading to the same result, is that workers have dif
fering and incomplete information about job risks. Those who underestimate
the risks take the most dangerous jobs.
Question for your professor: Do health and safety risks to
workers in the workplace constitute an external cost of pro
duct ion?
The cancer epidemic American i
ing a cancer during their lifeti
and Pastides 2008: 4). Rates in
Britain and Australia are broad
TABLE 7.2 Percentage changes in
Australia Ca
(1973—2002) (197
Alt cancers
Men 38.4
Women 34.0
Alt cancers
except lung
Men 55.4
Women 31.2
Lung
Men -26.7
Women 96.6
Liver
Men 290.9
Women 250.0
Prostate
Men 176.1
Breast
Women 56.2
Non-Hodgkiizs
lymphonia
Men 91.8
Women 78.2
Note: Data for ‘all cancers’ exciuc
Source: Authors’ calculations fro
(2005).
Cancer rates for both men
throughout the industrialized
in Figures 7.2 and 7.3. Some
creasing rates for the incidenc
hence reduced lung cancer ra
is one of the few bright spot
lung cancer rates significantl
rational-choice approach of o
tion’, an act apparently carric
162
The cancer epidemic American men have about a one-in-two chance of develop
ing a cancer during their lifetime, and women a one-in-three chance (Nasca
and Pastides 200$: 4). Rates in other industrialized countries such as Canada,
Britain and Australia are broadly similar.
Australia Canada Scotland Sweden US, Whites
(1973—2002) (1978—2002) (1975—2002) (1958—2002) (1972—2002)
At! cancers
Men 38.4 12.2 17.8 48.9 26.1
Women 34.0 11.0 27.6 49.8 15.5
Alt cancers
except lung
Men 55.4 22.1 42.2 28.0 37.1
Women 31.2 5.5 23.2 22.5 9.7
Lttng
Men -26.7 -24.1 -32.2 39.3 -16.7
Women 96.6 79.5 66.2 291.9 90.8
Liver
Men 290.9 90.9 116.7 30.7 119.0
Women 250.0 27.3 112.5 7.7 70.0
Prostate
Men 176.1 109.7 121.4 208.8 142.2
Breast
Women 56.2 20.3 31.9 74.6 29.5
Non-Hodgkins
tymphoma
Men 91.8 44.0 74.6 142.5 79.3
Women 78.2 35.1 91.1 126.7 61.4
Note: Data for ‘all cancers’ exclude ‘other skin’ cancers.
Source: Authors’ calculations from International Agency for Research on Cancer
(2005).
Cancer rates for both men and women have been rising steadily for decades
throughout the industrialized countries, as can be seen in the sample shown
in Figures 7.2 and 7.3. Some data are summarized in Table 7.2 and show in
creasing rates for the incidence of cancer in general. A decline in smoking and
hence reduced lung cancer rates among men in most industrialized countries
is one of the few bright spots. More smoking among women is raising their
lung cancer rates significantly. Incidentally, as we noted in Chapter 1, in the
rational-choice approach of orthodox economics, smoking is a ‘rational addic
tion’, an act apparently carried out in full knowledge of the risks. If that were
163
TABLE 7.2 Percentage changes in age-standardized cancer incidence rates
‘Ii
x
CD
CD
I’,
flicy and this provides a classic
ts full influence in international
sbestos, and Canada has aggres
ng countries’ (ibid.: 289). When
asbestos products, the Canadian
Organization (without success).
asbestos and asbestos products,
‘s Rotterdam Convention (which
listed under the Convention to
iadian government successfully
3 like Ban Asbestos Canada, the
among industrialized countries
creasing incidence of asbestos-
the Chiysotile Institute (Brophy
chrysotile asbestos while ignor
exported to developing countries
currently exports about 250,000
too8). With about three cancer
stos (Tossavainen 2004), these
deaths a year.
Lere may be risks to their work,
model assumes that they will
ra risk will result.
iat psychologists call ‘cognitive
ut the world, using information
r to have (Akerlof and Dickens
eir view of themselves as smart
ual job they choose. As a resutt,
thy is. In this situation, there is
cuately compensate workers for
ts in the firms’ decision-making
result, is that workers have dif
sks. Those who underestimate
fetyrjsksto
FIGURE 7.3 Cancer incidenc
The collapse ofthe world’sfishei
an open-access problem. Each f
any fish left behind might be cai.
disaster, but even in the late ni
fisheries ‘inexhaustible’ and re
Advances in fishing technoic
ments completely wrong. The d
perhaps for ever, in 1992) was
biologists explains, ‘[gjlobally
catches dropping below 10% C
over time, with 29% of curren
They observe an ‘on-going erc
on a global scale’. This loss of
only of fishing, but of pollutic
trend is of serious concern b
[taxonomic units] currently fi
continues. In turn, this implit
water quality, and ecosystem
(Worm et al. 2006: 788, 790).
Governments and internat
ing problem. As one observ
politicians alike assume that
have to satisfy, and not the t
400-
350-
Sweden
— — —
– Australia
USA,
whites
—-—- Canada
— Scotland300-
250
–
—;-___
–
-;:-_ —
–
–
–
300
200-
150 –
Sweden 1
— — —
– Australia
USA,
whites
Canada
— ScotlanJ
100-
200-
50 –
150
0-
1958—62 1963—67 1968—72 197
0— I I I I
1958—62 1963—67 1968—72 1973—77 1978—82 1983—87 1988—92 1993—97 1998—2002
FIGURE 7.2 Cancer incidence per ioo,ooo mates, age-standardized rates
true, none of the 500 million smokers alive today who will die of smoking-
related cancers and other disease (Dauvergne 2005: ii) should feel any regret
at having smoked.
Excluding lung cancer, male cancer rates are still rising. These increases are
not due to the increasing average age of the population. We use cancer statis
tics where the rates are adjusted to those of a fixed age distribution, allowing
comparability across time and across countries.
Such things as increased screening and better diagnosis can account for
some of the increase, particularly for breast cancer in women and especially
for prostate cancer in men. This can’t fully account for breast cancer increases,
however, nor does it explain the increasing incidence of cancers such as non-
Hodgkin’s lymphoma. Other underlying risk factors appear to be at work: work
place and occupational exposures as well as the more familiar culprits, diet
and exercise. ‘Precautionary policies would urge that exposures to suspected
environmental hazards be minimized and that healthful behaviors should be
promoted throughout the population with the active involvement of the public
and private sectors’ (Dinse et al. 1999).
Unfortunately, substantial and influential parts of the private sector have
interests in promoting unhealthy products and lifestyles and in covering up
workplace and environmental hazards. In the ‘cancer industry’ itself, attention
is naturally directed to the areas where private profit is the greatest (detection
and treatment, particularly with expensive drugs) rather than towards preven
tion (Epstein 199$).
164
300-
– -,— –
–
——=-
—- – —
Sweden
— — —
– Australia
—— USA, whites
— –
—. Canada
—
— Scotland
iday who will die of smoking-
005: ii) should feel any regret
still rising. These increases are
uEation. We use cancer statis
ixed age distribution, allowing
ter diagnosis can account for
fleer in women and especially
tnt for breast cancer increases,
dence of cancers such as non
ors appear to be at work: work
.e more familiar culprits, diet
e that exposures to suspected
healthful behaviors should be
tive involvement of the public
rts of the private sector have
lifestyles and in covering up
neer industry’ itself, attention
rofit is the greatest (detection
) rather than towards preven
The collapse ofthe world’sfisheries An unregulated fishery is a classic example of
an open-access problem. Each fisherman has an incentive to maximize his catch;
any fish left behind might be caught by someone else. This sounds like a recipe for
disaster, but even in the late nineteenth century, biologists declared the world’s
fisheries ‘inexhaustible’ and regulation a waste of time (Gordon 1954: 126).
Advances in fishing technology, however, have proved these optimistic assess
ments cornpletelywrong. The destruction of the Newfoundland cod fishery (closed,
perhaps for ever, in 1992) was not an isolated event. As one group of Canadian
biologists explains, ‘[g]lobally, the rate of fisheries collapses, defined here as
catches dropping below 10% of the recorded maximum, has been accelerating
over time, with 29% of currently fished species considered collapsed in 2003’.
They observe an ‘on-going erosion of diversity that appears to be accelerating
on a global scale’. This loss of genetic and species biodiversity is the result not
only of fishing, but of pollution, habitat destruction and climate change. ‘This
trend is of serious concern because it projects the global collapse of all taxa
[taxonomic units]
currently fished by the mid-2lst century’ if business-as-usual
continues. In turn, this implies ‘serious threats to global food security, coastal
water quality, and ecosystem stability, affecting current and future generations’
(Worm et al. 2006: 78$, 790).
Governments and international organizations have presided over this grow
ing problem. As one observer comments, ‘The wortd over, bureaucrats and
politicians alike assume that commercial fishermen are the constituency they
have to satisfy, and not the true owners of the sea, the citizens’ (Clover 2006:
250-
200-
150-
m
x
CD
-I
CD
U,
100-
50-
‘I’
—87 1988—92 1993—97 1998—2002
es, age-standardized rates
I I
1958—62 1963—67 1968—72 1973—77 1978—82 1983—87 1988—92
FIGURE 7.3 Cancer incidence per ioo,ooo females, age-standardized rates
– 1
1993—97 1998—2002
165
Externalities in the financial industry Given the experience of recent years, no
one reading this will need convincing that poorly regulated financial markets
don’t work well. An important element in their malfunction involves an external
ity which public regulation and institutions should address.
When a bank makes a loan to a business, it faces some risk of the firm not
meeting its obligutions. This not only makes the lending bank riskier, it makes
other banks with which it is linked in the payments system a little riskier too.
This is an externality (Kaufman and Scott 2003). When the bank makes the loan,
it thinks only of the additional risk it is assuming, not of the additional risk it
imposes on other banks. This has consequences for the stability of the entire
financial system if an event (such as a fall in housing prices or a recession)
increases the number of defaulting loans faced by all banks.
Public regulation of financial institutions can require individual financial
institutions ‘to expend the resources necessary to manage risk, to maintain
adequate capital, and pay for risk insurance’ to internalize these external costs,
as John Eatwell and Lance Taylor explain in a study of the Asian financial crisis
of 1997. They note that while effective management of these externalities is
good for society as a whole, the financial institutions ‘tend to resent the costs
involved, and argue that, in their case at least, these costs are unnecessary’
(1998: 22—3).
The result is an ongoing tension between the regulators and the regulated. In
the United States, the last several decades have seen in ‘housing and consumer
finance … the consequences of market power, of asymmetric information, and
of regulatory capture, leading to rampant predation against both a public system
and the public itself, and on a colossal scale’, as James K. Galbraith recently put
it (2008: 140). We pursue these themes further in the postscript to this book.
2.2 Externalities and the profit motive
‘We have always known that heedless self-interest was bad morals; we know now
that it is bad economics.’ Franklin Delano Roosevelt, second inaugural address,
1937
[Marx’s] perception that the pr
remains, I think, a great insigh
is done at the expense of hum
money has led chemical comp
manufacturers to create monsi
how they will be used or againi
If we take the ubiquity of im
nize the realities of power and
them, we can see how the profi
externality problem in the bad
asymmetric information, corp
often tend to give disproportio
Zinn identifies.
Many critics, including Zinn
of society can overcome the cc
lective action to deal with the
generates. In the near term, tha
engagement in civic affairs (N
tization would have to include
non-democratically as a matter
organizations would ultimatel
in the sense of maximizing Pr
others, would be discarded.
2.3 Summing up: externalit
The ideal of a perfectly coi
resources efficiently is also one
the conclusion that such a ficti
admittedly, not equitable) is n
At best, it’s an intellectual to
the actual economy is from tl
The modern market econrn
of living for many people in th
as ‘efficiency’. As we’ve tried t
problems of pollution (of whi
resources, and even with lon
316). And what do the fishermen want? They make two demands, according to
George Monbiot (2008): ‘they must be allowed to destroy their own livelihoods,
and the rest of us should ay for it’.
Many critics of the current ec
it as destructive. From the view]
guides resources to their most
it appears that these critics are
the American historian Howard
Question for your professor: If externalities are really per
vasive and important, why doesn’ t the textbook integrate them
throughout the book, rather than leaving them to a chapter
towards the end?
166
Many critics of the current economic system deplore the profit motive, seeing
it as destructive. from the viewpoint of the textbooks, where the profit motive
guides resources to their most valued uses and produces material abundance,
it appears that these critics are economic illiterates. Consider this comment by
the American historian Howard Zinn:
[Marx’s] perception that the profit motive was ruinous for the human race
remains, I think, a great insight. We see that the drive of corporations for profit
is clone at the expense of human beings all over the world … the pursuit of
money has led chemical companies to pollute the air and water, has led arms
manufacturers to create monstrous weapons of destruction without regard to
how they will be used or against whom they will be used. (2002: 97—8)
If we take the ubiquity of important externalities seriously, and if we recog
nize the realities of power and information that hinder effective responses to
them, we can see how the profit motive can work in practice. The texts put the
externality problem in the background, while assuming away the problems of
asymmetric information, corporate power and citizen disorganization that so
often tend to give disproportionate power to the kind of narrow interests that
Zinn identifies.
Many critics, including Zinn, would argue that only a deep democratization
of society can overcome the concentrations of power that inhibit effective col
lective action to deal with the external costs that the existing economic system
generates. In the near term, that could take the form of sufficiently active citizen
engagement in civic affairs (Nader 2004a: i). In the long term, that democra
tization would have to include the capitalist corporation itself, which operates
non-democratically as a matter of principle. In a democratic economy, producing
organizations would ultimately have to cover their costs, but the profit motive,
in the sense of maximizing profit regardless of the external costs imposed on
others, would be discarded.
2.3 Summing up: externalities and the market economy
The ideal of a perfectly competitive market economy that allocates scarce
resources efficiently is also one that presumes that there are no externalities. But
the concitision that such a fictitious ‘free market’ economy is efficient (although,
admittedly, not equitable) is no justification for a presumption of laissez-faire.
At best, it’s an intellectual toy that could be used to stress just how different
the actual economy is from this imaginary world.
The modern market economy has indeed produced a high material standard
of living for many people in the developed world. But this is not the same thing
as ‘efficiency’. As we’ve tried to show, it’s perfectly compatible with very serious
problems of pollution (of which we have given only a few examples), misuse of
resources, and even with long-term catastrophe.
167
ike two demands, according to
destroy their own livelihoods,
‘Ii
x
mexperience of recent years, no
ly regulated financial markets
alfunction involves an external
uld address.
Eaces some risk of the firm not
lending bantc riskier, it makes
ents system a little riskier too.
iVhen the bank makes the loan,
‘g, not of the additional risk it
s for the stability of the entire
Irnusing prices or a recession)
by all banks.
in require individual financial
Ito manage risk, to maintain
nternalize these external costs,
idy of the Asian financial crisis
ment of these externalities is
itions ‘tend to resent the costs
these costs are unnecessary’
regulators and the regulated. In
een in ‘housing and consumer
f asymmetric information, and
on against both a public system
James K. Galbraith recently put
in the postscript to this book.
1ities are really per
extbook integrate them
ig them to a chapter
;t was bad morals; we know now
evelt, second inaugural address,
In fact, this does not contradict what is in the texts themselves, if they are
read carefully and completely by those willing to draw their own conclusions.
But the texts put externalities in the background (and at the back of the book),
foregrounding instead the story of markets that work efficiently. A concept that
could be woven throughout the book as a repeated theme is instead treated as a
secondary matter that could be fixed by appropriate government policy. They fail
to provide real information about the actual importance of negative externalities
and an analysis of how governments actually respond to them.
Suggestions for further reading
Robert Frank’s 1999 book, Luxury Fever: Why money fails to satisfy in an era
of excess, is a thought-provoking exploration of the effects of consumption ex
ternalities. He advocates a consumption tax to address the problem.
Two first-rate accounts of the ruthless behaviour of industrial polluters and
the makers of dangerous products are Gerald Markowitz and David Rosner’s
2002 study, Deceit and Denial: The deadly politics of industrial pollution, and David
Michaels’s Doubt is Their Product: How industiy’s assault on science threatens
your health (2008).
The economics of climate change is an issue of first-rate importance, and
Frank Ackerman’s brief and accessible 2009 book, Can We Afford the Future? The
economics of a warming world, is an excellent introduction to the issues.
The disaster facing the world’s fisheries is set out by reporter Charles Clover
in The End of the Line: How oveifishing is changing the world and what we eat
(2006). It has subsequently been the inspiration for a documentary film, The
End of the Line, directed by Rupert Murray. See endoftheline.com.
Engels’s theme of ‘social murder’ is taken up by Robert Chernomas and Ian
Hudson in their Social Murder and Other Shortcomings ofConservative Economics
(2007), a critique of corporate power and its absence from mainstream economic
theory.
For more advanced undergraduate students, Arild Vatn provides an introctuc
tion to institutional economics as applied to environmental economic policy in
his 2005 book, Institutions and the Environment.
‘Are we so committed to t
and its implicit claim
legitimated by market fc
of power, monopoly and I
discuss the way incomes
(1998: 37)
‘In theory there is no di
practice there is.’ Yogi
We’ve emphasized in previous
of the main economic goals —
emphasis shows up again in ti
don of income. They are invari
time constraints, the typical in’
The implicit message is that t
The textbooks teach the n
come is determined primarily
lip-service is given to convent
tic spending, bargaining pow
framework, or arbitrary histor
In its pure form, the neocIa
ing perfect information) and
the value of what they contribti
prepared to admit that almos’
is almost never perfect infori
are prevalent enough, and infi
as an approximation.
I THE STANDARD TEX’
LI Introduction
What are the factors of prod
fication. The factors of product
and entrepreneurship. Baumol
8 f The marginal pr
distribution or y
168
dition to the third edition is
ia footnote on p. 678.
tctays it is seriously challenged
ral economics. One indication
)ural economics has become
I is the 9 December 2002
stin Fox in Fortune entitled ‘Is
rational? No, say the experts.
are you — so don’t go thinking
Smart it’.
Imount it pays out as dividends
al. Either the firm disperses
dividends or it ploughs them
v its assets — either way, the
benefits.
text several paragraphs draw
‘tullainathan and Thaler
ed-end funds are like typical
mutual funds except that to
the fund, investors must sell
on the open market. This
closed-end funds have market
re determined by supply and
ther than set equal to the value
ts by the fund managers as in
ci fund.
recent studies found under
her than overreaction over
iods of time. Over periods of
to one year, stocks display
i— the stocks that go up the
he first six months of the
keep going up. So, markets
overreact and sometimes
(Mullainathan and Thaler
stories vary, but always seem
at the time. In the dot-corn
story was all about the new
breaking the mould. Every
:oing to be different. In real
us the story is cisually about a
nt of land confronting a grow
:ion and a growing economy
vays (and will always) propel
er. It’s a myth, but people
uring the boom.
for example, Shiller (1981),
tnd Shiller (1987) and Jung and
7 Externalities
1 We surveyed nine widely used texts,
eight of which had this structure: Baumol
and Blinder (2006), Colander et al. (2006),
Frank et al. (2005), McConnell et al. (2007),
Krugman and Wells (2005), Parkin and
Bade (2006), Ragan and Lipsey (2008) and
Schiller (2006). The only exception was
Mankiw et al. (2006), where externalities
get a chapter in the middle of the book.
2 Archer (2009) is a good introduction
to the physical science. See also the most
recent report of the Intergovernmental
Panel on Climate Change (2007).
3 Of the sample of nine texts in end-
note 1, only three — Baumol and Blinder
(2006), McConnell et al. (2007) and
Schiller (2006) — offer any factual evidence
about climate change.
4 For details see Monbiot (2006: ch. 2)
and Gelbspan (2004: ch. 3).
5 The academies were those of Brazil,
Canada, China, France, Germany, India,
Italy, Japan, Russia, the United Kingdom
and the United States. See also American
Association for the Advancement of Sci
ence (2006).
6 See www.junkscience.com for a
sample. The site www.sourcewatch.org is
a valuable guide to the background and
sources of funding of industry-funded
organizations and ‘experts’.
7 Cited in Schor (2004: 48).
8 Of the texts listed in endnote 1,
only Frank et al. (2005: 298, 427) mention
consumption externalities. It plays no role
in the central chapter on consumption,
however.
9 Some countries, such as Canada
and the United States, already have such
schemes, but they limit the amounts that
can be put in these accounts each year.
10 This contrasts with existing ‘regres
sive’ sales taxes and value-added taxes
where higher-income persons tend to pay
a lower percentage of their income in tax
than lower-income persons.
ii This claim seems inconsistent with
the figures for the United States in the
previous sentence.
12 From the texts in endnote 1, only
Colander et al. (2006: 463) explicitly
acknowledge the importance of laws
governing workplace health and safety. No
other texts mention the issue.
13 The 2004 documentary film Ship-
breakers provides a case stttdy of the dirty
and dangerous work of breaking up ships
carried out in Alang, India. For details, see
the National Film Board of Canada, www3.
nfb.ca/collectiofl/films/ficheflid=5;361.
8 Marginal productivity theory
1 It’s the same as a simple mortgage
calculation. You can find many mortgage
calculators online. Set the amortization
period to twenty-five years, and choose the
interest rate and principal amount.
2 The fact that estimated returns to
schooling are much greater than that
required from a mortgage amortization
point of view suggests that there are bar
riers to entering occupations — including
differences in inherited ability — which
raises the return above levels implied
by the principle of equal net benefits.
McConnell et al. (2007: 305) inform us
that: ‘Rates of return are estimated to 10
to 13 percent for investments in secondary
education and 8 to 12 percent for invest
ments in college and university education.
One generally accepted estimate is that
each year of schooling raises a worker’s
wage by about 8 percent’ (emphasis
added).
3 For example, McConnell et al. (2007:
300) say: ‘The purpose of licensing is
supposedly to protect consumers from
incompetent practitioners — surely a wor
thy goal. But such licensing also results in
above-competitive wages and earnings for
those in the licensed occupation.’
4 Employers are rational — so that
even non-prejudiced employers seelc to
maximize profits. If they can employ black
workers at a discount, they’ll seize the op
porttinity. Prasch (2008: ch. VII) contains
an excellent discussion.
5 Perhaps the worst treatment of
discrimination is contained in Parkin
and Bade (2006), who seem to confuse
shifts in demand with changes in quantity
z
0
in
269
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