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1) SWOT = Strengths, weakness, opportunities, threats?
2) Strategic planning? Company strategy? Strategy contains 3 things? 1) objective 2) actions 3) resources
3) Marketing planning?
4) Porter’s 5 forces analysis? 1) Threat of substitute products 2)
threats of new entrants 3) bargaining power of customers 4) bargaining
power of suppliers 5)
competitive rivalry within an industry?
5) Boston group matrix? Cow, *?, dogs …..draw and explain each one in the case where its goes
6) Target marketing?
7) 4 P’s? 1) pricing: pricing strategy 2) product : specifications ,
design , aesthetes, Quality 3) promotion: promotional mix 4) place:
distribution ( mode of
transport) location, town, city and shop
8) 6 steps”? 1) need recognition 2) search 3) pre-purchase alternative
evaluation 4) purchase 5 ) consumption and post- purchase evaluation 6)
repurchase behavior
