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Select a consumer electronics manufacturer of your choice, such as SONY, Sharp, or Philips. In a 250 word response speculate on the type of qualitative methods the industry selected to forecast what new products and product innovations might be technologically feasible and that customers might demand ten years into the future.
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Please support your response with peer-reviewed journal articles. Use APA 5th edition guidelines for in-text citations and reference list.
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Solution Preview
I will select Sony Corporation for this assignment. Sony uses a wide range of qualitative methods to forecast the type of new products that might be technology feasible and in demand by the customers in the future.
Such tools include:
Delphi Technique: The Delphi method is a combination of processes that draws mainly upon the opinions of identified experts to develop theories and projections for the future. A group of experts is drawn from …
