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What is the difference between qualitative and quantitative business metrics? Cite two specific examples and identify at least two metrics you use each day.
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Qualitative business metrics do not depend on number or figures whereas quantitative business metrics depend on numerical figures. For example, a qualitative business metric for a sales/ marketing firm will be the increase/decrease in customer satisfaction levels whereas a quantitative metric will be the increase/decrease in sales/revenues or number of clients or even an …
