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What is the purpose of a literature review? How would you go about doing a literature review if you were embarking on a business research project?
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Literature review is an integral part of any research activity in any field or discipline. It serves several purposes. The first and the foremost is that it helps the prospective researcher discover what has already been done before him or her, and where the current status of knowledge in the relevant field stands.
Secondly, it helps identify the area …
