Define product positioning and list the major positioning strategies.
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In marketing, positioning is the technique in which marketers try to create an image or identity for a product, brand, or company. It is the ‘place’ a product occupies in a given market as perceived by the target market.
Positioning is something that is done in the minds of the target market. A product’s position is how potential buyers see the product. Positioning is expressed relative to the position of …
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