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The presentation is replaced by a written report to the owners of the organisation.
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Part One: Marking Criteria: 1200 words
The first part of the report is an assessement of your internship company’s environment . This means demonstrating an understanding of the company’s activities, performance and current position using appropriate business and marketing models:
Situational analysis including competitor analysis
Current strategies and tactics employed for marketing
Reference to cited market data and theory
Part Two: Marking Criteria: 1200 words
The second part aims to determine your ability to reflect upon the organisation’s future needs by critically analysing their performance, problems and opportunities. You will therefore need to demonstrate the ability to make recommendations guided by your analysis and appropriate marketing theory.
Critical analysis of the company’s position
Informed decisions and recommendations
Reference to cited market data and analytical tools
