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Personal appearance can have a great impact on the effectiveness and perceived credibility of a speaker. Research materials on the Kennedy-Nixon debates and watch an excerpt of the debate via the following link: http://archive.org/details/1960_kennedy-nixon_2.
This essay is based on the 1960 presidential debate between John Kennedy and Richard Nixon, which was the first presidential debate ever to be televised. Kennedy at the time was considered to be young, handsome and charismatic, Nixon was more of an “old-school” politician and did not embrace the camera as Kennedy did. Kennedy of course went on to win the election. In this essay, you are asked to discuss the nonverbal behaviors of each of the candidates and what influence they had on the outcome of the debate.
