The purpose of this assignment is to apply and to integrate the theories, models and concepts from the Managing OB course by examining how OB factors contribute to real-life organisational success or failure, and to further develop your written communication skills.
Locally, nationally and internationally, there are many organisations whose success or failure has been determined at least in part by key organisational behaviour and people factors. Success may not necessarily mean financial performance – it may mean that the organisation has effectively managed a “turnaround” of some sort (for example, a major change to ‘go green’ following an environmental incident or to improve diversity following being labelled a biased or discriminatory employer. Failure may not mean financial disaster – it may mean a loss of trust with stakeholders, the presence of unethical behaviour or a damaging culture, or the loss of key talent (employees) to competitors. There have been many examples in the media over the last five years. For example, culture, leadership, and motivation and reward systems were antecedents to Enron’s failure, which had severe consequences for its stakeholders…….