After examining the available material on the organisation and understanding its background and practices select a number of the marketing concepts from the unit and explain how the organisation has utilised/applied the concepts to grow its business over the years. [remember one of the concepts must be Blue Ocean Strategy]
Note- if necessary you may pick more than one organisation but do not pick too many.
Note- sometimes the sub-heading may be something the business has done (eg Launching a new product) at other times it may be a concept from the unit (eg Retaining customers). Either way how the business example relates to the unit concepts and vice versa is what should be made clear and emphasised.
Whilst the focus is on the organisation it may also be relevant to mention examples of some of this business’s competitors who may not have applied some of these concepts and thus lost business, profits or customers. This all will again take some research, thought and analysis………
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