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Unit 2: The Importance of Mission and Vision Statements
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Case Study Analysis Paper: The Mission Statement
Prepare a case analysis for Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich.
Closely follow the Case Study Analysis Template by clicking on the hyperlink or you can also find it in Doc Sharing. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes. Focus upon the idea of conducting a SWOT analysis with respect to Vertu’s and Nokia’s mission statements (you can include its core values, purpose, and goals too). Please include the SWOT analysis with the four quadrants in the appendix of your paper (after the References page). You can find the Case Study SWOT analysis template in Doc Sharing.
Reference:
Kwong-Kay Wong, K. (2011, September 28). Vertu: Nokia’s luxury mobile phone for the urban rich. (Report No. W11208). Watertown, MA: Harvard Business Publishing.
Assignment Checklist:
● Conduct a SWOT analysis on the case study companies’ mission statements.
● Create a case study analysis focusing upon the company’s mission statement.
Create at least two to three alternative solutions. Conduct further research on the featured case study company on its website relative to news and press releases, community involvement, and the like. Use this information to help formulate your own original
two to three Alternative Solutions. After choosing one of the two to three Alternative Solutions, discuss the Selected Solution. In the Implementation section, describe how your Selected Solution will be implemented.
Format
The case analysis should be 2-3 written pages in length (not including the formal title page and References page), double-spaced. Ensure that you use correct spelling, grammar, punctuation, mechanics, and usage. The citing of sources (text and list references) should use the current APA format and style.
For assistance with APA format and citation style visit the Kaplan Writing Center.
