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Select a company from the three provided for which you would like to be Marketing Manager.
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You are preparing to make a presentation to the CEO of the organization next week on a product development strategy. Your goal is to complete the following tasks in a 3–5 page paper:
- Describe your new service. Your new service concept must have all the main characteristics of a service which include intangibility, nonstandardization, and inseparability. Include the experience attributes of your product. What role has technology played in your service.
- How will you measure your quality of service?
- What barriers might you run into in globalizing your service? Provide specific examples.
- In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote this service?
- You will provide a 3–5 page (APA formatted) paper with at least three supporting references.
You should include at least one illustration which can be included in the body of your paper or appendix. NOTE: Your paper should be in APA format and cite all references used. Submit to the Unit 10 Assignment Dropbox.
