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Case 5-1 Barkley Foods
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Please see the attached document for reference and write me a plagiarism free case study. Thank you very much.
To complete this week’s assignment, please refer to the case study entitled, Barkley’s Foods found at the end of Chapter 5 in your textbook. You are the Marketing Research Manager for Barkley Foods; you just left an emergency meeting with the firm’s president. There is an opportunity to buy an established line of gourmet (high-quality/high-priced) frozen dinners had arisen. Because there were other interested buyers, you need to make a strategic decision so Barkley’s Food could achieve a competitive advantage over their competitors.
Please consider the following four topics to help guide your decisions as the manager of the research group:
- Market analysis
- Environmental analysis
- Customer analysis
- Competitor analysis
Write a three- to five-page report addressing the following questions
- What is your target market and the importance of your target market to competitors?
- What are the potential drawbacks for Barkley Foods entering a particular marketing environment of your choice?
- Does the industry contain markets that are suitable for innovation or do Barkley Foods need to take advantage of an emerging market?
- Are there any secondary entrants that could impact Barkley Foods business?
