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MKT 444 Week 3 Ultimate Escapes Messaging Paper
In this exercise you will be creating messaging in support of an “Ultimate Escapes” promotional marketing campaign.
Select a hospitality property such as a hotel, resort, restaurant, or spa (either a real or fictional property).
Write a 1,050- to 1,400-word paper that explains whether the promotional messaging used for this property should be informational, persuasive, or reminder in content.
Provide a brief description of the property, and describe its target market(s) as well as any other defining characteristics.
What should the promotional messaging feature, and why did you select this specific promotional messaging? (e.g. how will it appeal to the target audience; and what are the benefits of this form of messaging over other forms of messaging?)
What communication tools will be most important for the property when formulating the communications strategy?
Explain the reasoning behind your answers in depth, and provide references to back up your facts.
Format your paper consistent with APA guidelines.
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