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MK323 – Marketing Management Exercise: Pricing Problem #1
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A company produces a product at a variable cost of $10. The company is interested inmaximizing its contributions and profits.There are 5 potential customers each of who will buy 1 at the most. The maximum price thateach customer is willing to pay for the product is given below:CustomerWillingness to PayJane$20Paul$30Dave$40Bill$50Amy$60QUESTIONS:1.At what price should the company sell the product so as to maximize total contribution?2.How much total contribution will the company make at that price?
MK323 – Marketing Management Exercise: Pricing Problem #1
