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Write a 700- to 1,050-word paper on the market introduction of a particular consumer product that underwent some sort of change (e.g. product was picked up by another company, new and improved version of the same product, distribution of the product changed).
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Research on the Internet or University Library.
Describe in the paper how the company managed the change process.
· What strategies did the company use?
· Were they successful?
· Was the way in which the change was implemented consistent with the intention of the change?
· Why or why not?
Format your paper consistent with APA guidelines.
Post assignment as a Microsoft® Word attachment.
