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Marketing communication through Word of Mouth
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Discuss the research evidence on the impact of word of mouth (WOM) communication on consumers, with a focus on the occurrence of WOM and its influence on consumer decisions.
Number of Words
2000 words and it can be exceeded by 10% max
Materials to be used.
Consumer Behaviour: applications in marketing, Robert East
Essentials of marketing research, Peter A. Wills
These are the few books which can be used for the essay but you could use other sources to explain or back up your claims.
