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Marketing and Customer Loyalty
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Use this problem for the project: Marketing and Customer Loyalty – challenge to market to potential customers effectively and retain existing customers.
Businesses often encounter ethical dilemmas. Depending on the industry, there may be consequences to business behavior that ignores ethical standards.
For your project this week you will need to do the following:
In a minimum of 2 pages, prepare an essay explaining to the leadership at MovieFlix why it’s important to take an ethical approach to solving their business problem (the problem that you are helping them to solve). Use the problem listed above.
Make sure to discuss how using good business ethics can enhance their profitability.
Also, describe some of the consequences that they could face if they behave unethically when trying to solve the problem that you’ve selected for your project.
Discuss how you, as their consultant can help them to take an ethical approach to solving their problem.
Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don’t forget to cite your sources and include in-text citations as necessary.
