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M6D2 Women in Business
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Check My Assignment!One of the readings for this module is the following:
Bruckmüller, S. & Branscombe, N.R. (2011). How Women End Up on the “Glass Cliff.”
Harvard Business Review, 89
(1/2), 2626. (can be found on google)
Read this article carefully and respond to the following:
Describe what the authors mean by the “Glass Cliff” phenomenon.
Discuss your thoughts on what contributes to the perception that female characteristics are needed to lead a company out of crisis, but masculine traits are preferred in times of success and stability.
