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LP04.1 Assignment: Case Study
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Directions: Read the case study “Amazon.com’s Business Model,” found in Part 2 of your textbook.
Review the “Guide to Case Analysis” found on pp. CA1 – CA11 of your textbook. (This guide follows the last case in the textbook.)
Use the Case Study Format as described in the “Guide to Case Analysis” to complete a written case analysis for “Amazon.com’s Business Model.” Ensure your case analysis is in APA format.
NOTE: A complete analysis should include a summary of the case, a SWOT analysis, a financial analysis, identification of strategic issues and challenges, and a strategic plan. You must support your case analysis with at least 3 sources in addition to the textbook. (To locate resources, visit NAU Online Library’s Business Subject Guide.)
