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Individual Assignment: Strategic Marketing Plan: Innovation and Marketing
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Innovation is necessary in new product development and the marketing process itself. No matter what field or industry, without innovation companies will become stagnant and eventually go out of business. Often, innovation comes in the form of a new product or a new design to an existing product, but innovation also exists in the way companies market or sell existing products. For example, Tom’s sells shoes, and there is nothing outwardly innovative about their product; however, for every pair of shoes they sell, they donate a pair of shoes to someone in need. The innovation lies in the socially conscious sales strategy. We are seeking a truly innovative idea in this first week that students can develop into a viable product that the he or she is passionate about presenting.
Grading Guide
| Content | Met | Partially Met | Not Met | Comments: |
| The student explains the role of innovation in marketing. | ||||
| The student develops an innovative idea for the Week 6 Final Assignment. | ||||
| The student includes a statement of how innovation is necessary to develop sustainable marketing strategies. | ||||
| The student includes at least one specific strategy for innovation that will be used in the final project. | ||||
| The student includes an evaluation of the effectiveness of this strategy. | ||||
| The student presents at least one peer- reviewed source to support a strategy. | ||||
| The paper is between 700 to 1,050 words in length. | ||||
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Total Available | Total Earned | ||
| 7 | #/7 |
| Writing Guidelines | Met | Partially Met | Not Met | Comments: |
| The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. | ||||
| Intellectual property is recognized with in-text citations and a reference page. | ||||
| Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. | ||||
| Sentences are complete, clear, and concise. | ||||
| Rules of grammar and usage are followed including spelling and punctuation. | ||||
| Total Available | Total Earned | |||
| 3 | #/3 |
| Assignment Total | # | 10 | #/10 | |
| Additional comments:
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