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Should an organization create research testing for all problems confronting the business? Why or why not? When is it appropriate to use exploratory research? Can decision-making be accomplished by using only descriptive research? Why or why not?
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Should an organization create research testing for all problems confronting the business? Why or why not?
An organization should not create research testing for all problems confronting the business. There are several reason for this. First, the organization may already have experience in solving such a problem in the past and so there may not be any need to do research testing every time the problem comes up. Second, the organization can use the experience of other similar organizations and may use their experience to solve their own problems. For example, companies study best practices in the industry to solve their own problems. Third, there are several problems …
