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Get Help Now!This assessment requires you to identify two (2) marketing opportunities for the brand and organization you chose for Assessment 1. The opportunities must be presented in a written report.
Report structure is below:
- Vision & mission of the chosen company
- Detail products offered by the organization
- Category analysis
- Category Size and Growth
- Competitive analysis
- Macro and Micro Environmental analysis
- PEST
- SWOT
- Identify key Consumer trends that will provide for new product opportunities to two consumer segments.
- List 2 marketing opportunities
Vision and Mission Statement–
Levels of Achievement:
Not attempted or not clear. Identification and meeting of assessment requirements 0 (0%) – .5 (1%)
Limited identification and meeting of assessment requirements .5 (1%) – 1 (2%)
Adequate identification and meeting of assessment requirements 1 (2%) – 1.5 (3%)
Detailed identification and meeting of assessment requirements 1.5 (3%) – 2 (4%)
Extensive and comprehensive identification and meeting of assessment requirements 2 (4%) – 2.5 (5%)
Products offered–
Levels of Achievement:
Not attempted or not clear. Identification and meeting of assessment requirements 0 (0%) – 1 (2%)
Limited identification and meeting of assessment requirements 1.5 (3%) – 2 (4%)
Adequate identification and meeting of assessment requirements 2.5 (5%) – 3 (6%)
Detailed identification and meeting of assessment requirements 3.5 (7%) – 4 (8%)
Extensive and comprehensive identification and meeting of assessment requirements 4.5 (9%) – 5 (10%)
Category Analysis–
Levels of Achievement:
Not attempted or not clear. Identification and meeting of assessment requirements 0 (0%) – 2 (4%)
Limited identification and meeting of assessment requirements 3 (6%) – 4 (8%)
Adequate identification and meeting of assessment requirements 5 (10%) – 6 (12%)
Detailed identification and meeting of assessment requirements 7 (14%) – 8 (16%)
Extensive and comprehensive identification and meeting of assessment requirements 9 (18%) – 10 (20%)
Environmental Analysis–
Levels of Achievement:
Not attempted or not clear. Identification and meeting of assessment requirements 0 (0%) – 2 (4%)
Limited identification and meeting of assessment requirements 3 (6%) – 4 (8%)
Adequate identification and meeting of assessment requirements 5 (10%) – 6 (12%)
Detailed identification and meeting of assessment requirements 7 (14%) – 8 (16%)
Extensive and comprehensive identification and meeting of assessment requirements 9 (18%) – 10 (20%)
Key Consumer Trends–
Levels of Achievement:
Not attempted or not clear. Identification and meeting of assessment requirements 0 (0%) – 2 (4%)
Limited identification and meeting of assessment requirements 3 (6%) – 4 (8%)
Adequate identification and meeting of assessment requirements 5 (10%) – 6 (12%)
Detailed identification and meeting of assessment requirements 7 (14%) – 8 (16%)
Extensive and comprehensive identification and meeting of assessment requirements 9 (18%) – 10 (20%)
Marketing Opportunities–
Levels of Achievement:
Not attempted or not clear. Identification and meeting of assessment requirements 0 (0%) – 2 (4%)
Limited identification and meeting of assessment requirements 3 (6%) – 4 (8%)
Adequate identification and meeting of assessment requirements 5 (10%) – 6 (12%)
Detailed identification and meeting of assessment requirements 7 (14%) – 8 (16%)
Extensive and comprehensive identification and meeting of assessment requirements 9 (18%) – 10 (20%)
Report Format–
Levels of Achievement:
Not attempted or not clear. Identification and meeting of assessment requirements 0 (0%) – .5 (1%)
Limited identification and meeting of assessment requirements .5 (1%) – 1 (2%)
Adequate identification and meeting of assessment requirements 1 (2%) – 1.5 (3%)
Detailed identification and meeting of assessment requirements 1.5 (3%) – 2 (4%)
Extensive and comprehensive identification and meeting of assessment requirements 2 (4%) – 2.5 (5%)
