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How many channel levels are appropriate for your company’s targeted business segment? Based on the number of channel members, should you use exclusive, selective, or intensive distribution? Why?
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- What types of retailers will your company use for distributing your product? Discuss the advantages and disadvantages of using this type of retailer
- Explain your communication objectives and the communication channels your company will use to influence your target audience.
- Your company wants a recommendation of an event sponsorship possibility that is appropriate for the new product campaign. What type of event would you recommend, and what objectives would you set for the sponsorship?
- Discuss two new product ideas that can result from your product, and address the needs of your target segments.
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