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Class, the lodging industry has been greatly impacted when it comes to
reservations systems. Before, travelers would have to call the property
and reserve a room which was written down on paper with a pencil. Now,
the lodging industry has access to computer software systems like PMS
support to maintain guest reservations, histories of stays, guest
loyalty programs, maintaining room management, as well as including A/R
and A/P information. For example, Marriott International has two
separate PMS to choose from, MARSHA and FOSSE. FOSSE allows associates
to handle all information related to guests with the computer. MARSHA is
a little more extensive, since it allows revenue managers to change
availabilities, enter restrictions to close out reservation making, and
make rate changes.
I know many in our class work with restaurants and information is
important in this, as well. Have you also noticed, for those who have
recently booked airline or cruise travel, that these transportation
venues are also using information to help up sell the traveler? In what
ways?
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