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Case Study: Strategic Planning and Management Presentation
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Resource: Introduction to Hospitality Management, Ch. 15
Your hospitality consulting firm has been hired by Shell’s Seafood Restaurant, a rapidly growing start up, to help them improve their operational project planning and overall client satisfaction scores. Shell’s is a family business with little formal training, which is why they are hiring your firm.
Review the Shell’s Seafood Restaurant Case Study in Ch. 15 of Introduction to Hospitality Management (p. 620).
Prepare a 10- to 15-slide presentation in which you present your findings and recommendations to the client.
Include the following in your presentation:
An explanation of how the right organizational structure and the use of strategic planning tools practices can help their business increase both client satisfaction scores and revenues.
An analysis of planning issues at play in the case study that provides an explanation about why they occurred.
Proposed solutions for how the client can avoid future issues.Format your presentation consistent with APA guidelines, and include speaker notes on each slide.
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Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.
