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Brand Positioning and Strategy PowerPoint
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Get Help Now!For this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain the ideas represented on the slides by using the slide notes feature. The outline below can be used as a guide for the presentation, and the number of slides for each area may vary in your presentation:
- Slide 1: Develop your title slide.
- Slides 2-3: Introduce your chosen brand, highlighting a few of your favorite products.
- Slides 4-7: Determine and describe how your favorite brand has gained market share and popularity in terms of its brand recognition, brand strategy, and product positioning.
- Slides 8-10: Explain how your brand has created value and remains appealing to you as a member of its target market.
Create a PowerPoint presentation consisting of a minimum of 10 slides, not counting the title and reference slides. You must reference at least two articles from business-related or news websites. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting of references.
BBA 3201, Principles of Marketing 1
Course Learning Outcomes for Unit V Upon completion of this unit, students should be able to:
4. Relate the importance of product positioning to brand strategy. 4.1 Determine how brands gain market share through brand recognition, brand strategy, and
product positioning.
Course/Unit Learning Outcomes
Learning Activity
4.1
Unit Lesson Video: Expansion: Secrets of Branding Video: Persistence: Secrets of Branding Video: The Value of Brand Names Video: Open Borders: Globalization-A Real-World View Unit V PowerPoint Presentation
Reading Assignment In order to access the following resources, click the links below. Note: The transcript for each video is available to view and/or print by clicking on the “Show Transcript” tab on the right side of the video page. You are only required to view the following portions of the video below: Segments 1 titled “Expansion Introduction” (1:14 in length), 6 titled “Brand Licensing” (4:45 in length), 10 titled “Brand Portfolio Managers” (3:14 in length), 12 titled “Brand Management” (1:13 in length), 14 titled “Brand Purchasing” (4:07 in length), and 16 titled “Ultimate Challenger Brand” (2:36 in length). Bartholomew, J. (Producer), & Barrett, S (Director). (2014). Expansion: Secrets of branding [Video file].
Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=58813
You are only required to view the following portion of the video below: Segment 4 titled “Brand Equity” (2:04 in length). Bartholomew, J. (Producer), & Barrett, S (Director). (2014). Persistence: Secrets of branding [Video file].
Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=58809&loid=279838
You are only required to view the following portions of the video below: Segments 1 titled “Brands and Market Structure” (3:49 in length), 2 titled “Functional Values in Brand Names” (2:32 in length), 3 titled “Emotional Values in Products” (2:17 in length), 5 titled “Effects of the Brand” (3:39 in length), and 8 titled “Creativity and the Use of Media” (1:54 in length). Eglin, B. (Producer). (1999). The value of brand names [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=10836
You are only required to view the following portion of the video below: Segment 1 titled “What is Globalization?” (3:15 in length).
UNIT V STUDY GUIDE
Brand Strategy https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=58813https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=58813https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=58809&loid=279838https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=58809&loid=279838https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10836https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10836
BBA 3201, Principles of Marketing 2
UNIT x STUDY GUIDE
Title
Romin, J., Arnstad, H. (Producers), & Lennartsson, J., Lilja, V. (Directors). (2009). Open borders: Globalization-A real-world view [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/Port alPlaylists.aspx?wID=273866&xtid=47499&loid=144239
Unit Lesson Click here to access the Unit V Lesson presentation. (Click here to access the PDF version of this presentation.) https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=47499&loid=144239https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=47499&loid=144239https://online.columbiasouthern.edu/bbcswebdav/xid-78839535_1https://online.columbiasouthern.edu/bbcswebdav/xid-78839536_1
