Fernea was not originally trained as an anthropologist, but she has written an exceptional…

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Fernea was not originally trained as an anthropologist, but she has written an exceptional ethnography based on
her experience living in a small Shi’ite village in southern Iraq before the 1958 revolution. (This was one of the regions that was attacked by Saddam Hussein in the

mid-1990s). Although Fernea was there to accompany her anthropologist husband while he did his fieldwork, she developed a unique perspective of life in a tribal

Islamic village. She was perhaps the first person to write cross-culturally about the role of women in a society where purdah (the veiling and seclusion of women) is

the norm.

Rather than take a western (and ethnocentric) approach to understanding these customs, Fernea is able to put them in their proper cultural perspective, and to give us

a detailed, human–and humane–report on what it means (and just as importantly, what it does not mean) to be female in a traditional patrilineal and patrifocal

society. Your paper should be an analysis (Not a “book report”), which focuses on the gender roles in the traditional tribal Islamic community of El Nahra.
Specifically, you should write a paper in which you analyze and discuss ideas about satisfaction, security, authority, power, and autonomy for women in the El Eshadda

tribal society of El Nahra, tying your discussion to what you’ve learned about that society’s cultural ethos and values.
1) A strong introduction to the paper topic/thesis – From what different things do women derive their
satisfaction, power, authority, and security in El Nahra?

2) A brief summary of the book as it relates to the topic;

3) Evidence/examples to prove your point (support your thesis);
a. You should deal with some/all of the following: customs of dress, visiting, relationships, marriage, friendship, work, leisure and rituals, children, lineage,

religion.

4) Discuss ways in which the women in these traditional societies enjoy certain freedoms that women in North America do not.

5) A summary of your discussion highlighting why this topic is important and how you supported your analysis.

Organization Selection

You may select ANY organization as long as it meets these 5 criteria:

1. It can NOT be an organization discussed in class, such as Fiji Water, Better World Books, or RKC.
2. It can NOT be a company you have ever worked for or owned, past or present. You need to show that you can analyze outside organizations. However, you can

select one of your company’s competitors.

1. It may be for-profit or non-profit. It may even be an idea (like literacy) or a person (like a celebrity).
2. If you select a large multinational corporation, pick just ONE of its products in just ONE of its markets. For example, Apple Corporation is too large for a

short paper; the iPhone in China is more manageable.

1. Make sure you can find enough information about the organization. This is critical. Many students complain at the last minute that they can’t find any

information online or from other people. Don’t complain — just pick another organization, and start researching as soon as possible. Don’t wait until next week to

discover you don’t have enough sources to support your paper. Consider analyzing a B-Corporation, since there is much more written about them online.

Required Elements

For each question, provide specific details and data, and support your arguments with research and references.

II. Introduction. Describe your organization in approximately two or three sentences for the benefit of the reader. Keep this brief! The organization does not need to

be told its own history.

III. Triple Bottom Line Analysis (50 points). Be very specific about this organization – do not write generalities or definitions.

a) Profit: How is your organization performing financially? Show key facts and numbers, state whether you think it is under-performing or over-performing, and

why.

b) Planet: How is your organization performing in terms of environmental impact? Show key facts and numbers, state whether you think it is net-negative or net-

positive on this bottom line, and why.

c) People: How is your organization performing in terms of social impact? Show key facts and numbers, state whether you think it is net-negative or net-positive

on this bottom line, and why.

IV. 4C’s Stakeholders Analysis (50 points). Be very specific about this organization – do not write generalities or definitions. You’re being asked to conduct market

research here, not write an essay about business in general.

a) Company Analysis: This is NOT a company history. Rather, list your organization’s key internal stakeholders, and critically evaluate ONE in detail, including

who they are and what they want.

b) Community Analysis: List your organization’s significant external stakeholders (other than competitors or customers, which you will analyze below), and

critically evaluate ONE in detail.

c) Customer Analysis: List your organization’s target customer segments, and critically evaluate ONE in detail. Include BOTH quantitative details (demographics,

population, financial data, etc.) and qualitative details (needs, habits, etc.).

d) Competitor Analysis: List the organization’s competitors (direct and a few indirect), and describe ONE in detail, including their strengths and weaknesses. As

noted in the forum, everyone has competitors.

V. Reference Notes + Bibliography. Minimum 5 authoritative and relevant sources. Include reference notes in the body of the paper (for example: Costa 2008) with a

complete bibliography at the end. Be sure to use the proper reference note formatting discussed in the Expectations + Guidelines for the course. Points will be

deducted for incorrect referencing and for citing poor sources (absolutely no Wikipedia).

Important Notes

• Please write your paper in clearly marked sections, not as one continuous essay. Please stick to the order presented in this assignment sheet. Do not add

unnecessary sections.

• Your word limit for this paper is 2000 words — NO OVERAGE. This is a hard limit, with no +/-. Since your words are limited, do not waste them by providing

general marketing definitions or theories — just conduct your analysis of your specific company and your specific stakeholders. Your cover sheet, reference notes, and

bibliography do NOT count toward your word total. Words in tables, charts, and the introduction DO count. For each % you exceed the word limit, you will lose 1 point

(example: if you write 2020 words, you will lose 1 point; if you write 4000+ words, you will lose all 100 points).

• Clarity is important. We do not expect perfect English, but please proofread your work to eliminate confusing passages and major errors.