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Evaluate each of the following approaches that a business firm could use to gather information about competition, For each approach, mark your feeling about its approprateness using the following scale;
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- definitely not appropriate, 2. probably not appropriate 3. undecided, 4. probably appropriate, and 5. definitely appropriate
_ Careful study of trade journals
_____Wiretappong the telephones of competitors
_____Posting as a potential customer to competitors
_____getting loyal customers to put out a phone “request for proposal” soliciting competitor’s bids.
_____Buying competitors’ products and taking them apart
_____Hiring management consultants who have worked for competitors
____Rewarding competitors’ employees for useful “tips”
____Questioning competitors’ customers and/or suppliers
____Buying and analyzing competitor’ garbage
____Advertising and interviewing for nonexistent jobs
____taking public tours of competitors’ facilities
____Releasing false information about the company in order to confuse competitors
____Qeustioning competitors/ technical people at trade shows and conferences
____Hiring key people away from competitors
____Analyzing competitors’ labor union contacts
___Having employees date persons who work for competitors
___Studying aerial photographs of competitors’ facilities.
After making each of th preceding approaches, indicate on the discussion board for 5, 4, 2, or 1, why you thought these acts were either appropriate or inappropriate.
