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Essay, Business
POWER, AUTHORITY, AND INFLUENCE
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Project description
POWER, AUTHORITY, AND INFLUENCE
Case Assignment
Building and Using Power in the Organization
This Case Assignment is all about building and using power in the organization.
Please note that in order for you to get an A grade on this assignment, your paper has to address both the Content and Structure Assignment Expectations (see below).
Assignment Expectations (Content)
Read the case study – BrandMaker and the required reading material and write a 4- to 5-page paper in which you will answer the following questions:
What are the key challenges to be addressed by the CEO Tom Morris and his management team at BrandMaker?
What are the possible implications of the power struggle developing at the top of the company for the future of the Corporate Identity Marketing division CIM)?
What should the CEO, Tom Morris, do to turn conflict into opportunity?
Assignment Expectations (Structure)
Make sure that you use your own language (rather than copying sentences from the article).
Your paper will be graded based on the following criteria: Precision, Clarity, Breadth, Depth, Grammar/Vocabulary, Referencing, and Application.
Use 12-point type size (Times New Roman), double-spacing, and one-inch margins. Add a cover page and a references list.
Cite your sources: APA Style – Trident requires all PhD work to be in APA form. We also encourage all other students to comply with guidelines for proper citation of references. You may use the tutorial found on the following link (press “view the tutorial”): http://www.apastyle.org/learn/tutorials/basics-tutorial.aspx?apaSessionKey=4532A4A4911C1E8D5E885C141739A382
