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Select a research topic.
Define the research problem.
Develop the research approach.
Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following task:
Formulate your research design.
Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following tasks:
Create your sampling design.
Create your data collection, measurement instrument(s), and data preparation design.
So now I have to create my data Analysis design, and my original research was regarding the document I attached titled Buying behavior.
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Marketing Research.doc Marketing Research Proposal.ppt Buying Behavior.doc
Please see response attached for better formating, which is also presented below. I hope this helps and take care.
Q: So now I have to create my data analysis design, and my original research was regarding the document I attached titled Buying behavior.
I am having difficulty getting my head around what you already have completed, because research design analysis follows from the rest of the steps in research design, including the marketing research. The .PPT attachment is a good example to follow for format, which I cut and pasted below (notes section) to act as guide.
First though, let’s look at what you have below (I rearranged some of the information to order the steps with my comments bracketed and in blue – see attached file):
In your Buying Behavior.doc file you have the completed the first four steps (highlighted in red), so EITHER YOU FORGOT TO ATTACHED THE next two steps or you will still have to complete them (I have added comments for each section and examples to consider) prior to your data analysis.
- Select a research topic.
- Define the research problem.
- Develop the research approach.
- Formulate your research design.
- Create your sampling design.
- Create your data collection, measurement instrument(s), and data preparation design.
- Data Analysis Design
Taken from your buying behavior.com file, this is what you already have the first four:
- Select a research topic.
The research topic I chose is how to market premium plastic and re-constructive surgery
To the movie stars using a website? I have always been interested in plastic surgery, and
I recently had breast augmentation performed on myself on Tuesday, which would be one of the reasons this paper is tardy.
An example to consider, i.e.
l Female celebrities
l Male celebrities
l Female wannabe’s
l Male wannabe’s
- Define the Research Problem
Considering all of the celebrities that go under the knife, obviously the demand is high for plastic surgery. Both the movie industry and the plastic surgery …