Company for project: Azalea Health

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In this module, you need to prepare an EFE (External Factor Evaluation) and CPM (Competitive Profile Matrix) for the company you selected for your Strategic Management Case. Prepare a written analysis of the company’s competitive position and opportunities and threats that need to be addressed.

Example below:

Company

CPM for Company

Company Competitor 1 Competitor 2

Critical Success Factors Wt Rating WS Rating WS Rating WS

Price Competitiveness 0.15 3 0.45 4 0.60 3 0.45

Product Quality 0.07 3 0.21 3 0.21 2 0.14

Customer Loyalty 0.08 4 0.32 3 0.21 4 0.32

Advertising 0.12 4 0.48 2 0.24 1 0.12

Management 0.12 3 0.36 3 0.36 2 0.24

Financial status 0.15 4 0.60 3 0.45 3 0.45

Global Expansion 0.10 4 0.40 2 0.20 1 0.10

Customer Service 0.12 3 0.36 3 0.36 2 0.24

Organization Mission 0.09 1 0.09 2 0.18 2 0.18

Total 1.00 3.27 2.81

2.24

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