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Choose two of the following types of electronic media:
• Radio
• Sound recording
• Motion pictures
• Broadcast television
Research the history of the media types your team selected. Include the following information in your presentation:
• Notable founders and parent organizations of your electronic media types
• Notable historical dates
o Dates of mergers with other radio stations, record production companies, motion picture companies, or television networks to form a large media conglomerate
o Date the media types launched their websites, became active on the Internet, or became active in social media integration
• Identify past, present, and future challenges confronting these types of media. How has the digital era affected them? Which types are best suited to adapt to the future? Explain why.
• How do these challenges affect advertising in these organizations—outside companies advertising—and advertising for these media—companies promoting themselves to others? What are innovative advertising strategies these media have engaged in?
• What are two similarities and two differences between the two media types?
Present your Electronic Media Presentation.
• For Local Campus students, these are 5- to 7-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.
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