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Provide short answers of 200 to 300 words each for the following questions:
What seven trends characterize modern mass media? Which trend do you think has the greatest effect on society today?
How could you explain functional and critical or cultural approaches of classifying mass communications to a friend? Which approach makes more sense?
How does media technology affect culture and society today? How has media technology influenced older forms of communication?
What is the purpose of advertising research? How do advertisers attempt to fulfill this through research? What steps do they take?
Combine your answers into a Microsoft® Word document
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