What is Coca-Colas marketing strategy?

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What is Coca-Colas marketing strategy? Briefly discuss (using examples from the video clip) the main facets of Coca-Cola’s marketing strategy, i.e. focus on Steps 4 and 5 of the Strategic Marketing Management Process posted for this week. How could a new beverage company compete against Coca-Cola, a top global beverage company? Be specific. Must be 250 words

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