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Learning Team: CRM Plan CMGT 556 WEEK 4
Prepare a CRM plan.
Develop a 1-page document to address the CRM and CRM software for Globex by including the following:
• Prepare a recommendation for how the organization will manage its customer relationships with a CRM system.
• Analyze the company’s daily front and back office operations.
• Determine the types of information needed to create value for customers.
• If one does not exist, then explain how a CRM system may be used to work toward a successful CRM.
• If one does not exist, evaluate the need for an ERP system at the organization.
• Explain how ERP benefits the business processes at your company.
• Detail the advantages and disadvantages of such a system.
• If it does not occur, explain the business value of integrating SCM and CRM with ERP.
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