Clients and Markets
Below are some guidelines developed to assist in the completion of the MCR005 Assignment Two. PLEASE NOTE This information is not to be used as part of your assignment. This is YOUR ASSIGNMENT so do not take any of these words AND USE AS YOUR OWN TEXT. Guide to Complete the Report Please ensure that: The report is written in the 3rd person. Appropriate In – text references are used and therefore you must be research this question. Academic peer reviewed sources must be used. Any information you use must be in your own words (paraphrased) and referenced correctly Structure Introduction You should introduce the concepts of the STP process and the marketing mix. For Marketers today it is important that they define the role of the customer. Segmentation analysis is the etc. Describe the role of STP within an organisation and how this process relates to the marketing mix etc – around 2 paragraphs. Remember to use in-text referencing throughout the paragraph. This introduction should be an overview of the core concepts. Second part of the introduction should be to outline the organisation and the product this report will discuss Nike and a particular product line – Nike Air. Nike is as global sports apparel organisation with market capital of $$$ (Nike, Annual Report 2014). Again remember when are stating $, % dates or using any information based on the company you must reference your sources and again use in – text referencing. (The body of the report) STP Process Here you again support the concept of the STP process. For example you can break up your analysis up and write to each part of the process. Remember to introduce the overall concept. For example: The STP process is ????????? Each part of this process can be discussed separately as noted below: Market Segmentation: This area focuses on understanding why people will purchase a certain product or service. How can an organization make their product irresistible to their customer? In order to be able to identify the appropriate target market, the market can be divided into more specific groups. These groups will consist of similarities such as comparable product needs or identifiable characteristics. Targeting: This section relates to the way an organization actively selects a suitable market segment (or segments),…